unapologetic foods
brand strategy
biryani bol brand strategy
In the highly competitive New York restaurant market, I led the go-to-market strategy for Biryani Bol, a product of Unapologetic Foods, the group behind New York’s only Michelin-starred Indian restaurant. Tasked with transforming a dormant product, I overcame supply chain challenges, built delivery partnerships, & crafted a compelling brand identity—all with minimal prior food industry experience.
Biryani Bol's unique concept, “We Create, You Complete,” allowed customers to finish the traditional ‘dum-cooking’ at home, preserving authenticity while enhancing convenience. I developed the business model, built the website, and designed a marketing strategy that emphasized nostalgia, craftsmanship, & culinary heritage.
Sustainability was central to the brand, with biryani delivered in eco-friendly clay pots and paper bags, reducing plastic waste & offering customers a way to repurpose the pots.
This experience was about more than business development—it was about proving that traditional products can thrive in a modern market.
IT process
improvement
Implemented and delivered comprehensive MDM solutions for 50+ devices using JAMF and Apple Business Manager.
Managed the full device lifecycle—from initial setup and configuration to retirement—ensuring devices were always secure, compliant, and optimized for performance.
Automated device provisioning, software updates, and security patches while enforcing corporate policies.
Conducted regular device wipes and admin control transfers to maintain data security and protect sensitive information.
This streamlined approach improved operational efficiency and reduced the risk of security breaches.